Our first design was focused primarily on the sales side. We aimed our target market at those that had already experienced Spanish ham, specifically those that had experienced it from the bone. We only gave little information on the differences between the level of quality such as serrano, iberico or bellota ham.
Our second and current design includes the needs for on those that haven't yet tried Spanish ham by educating the buyer before they make their purchase. Some key pages in this design are:
- How to Slice Spanish Ham
- The History of Spanish Tapas
- Types of Spanish Ham
- Health Benefits of Spanish Ham
To be continued...